Our vision is bigger than just cameras or weapons. We're working every day to make the bullet obsolete. To make this a reality, we live and breathe six core values that serve as guiding principles:
Walk with the customer as you transform their world.
We never want to develop or sell something that you don't want or need. We're obsessed with creating products that solve real problems and add value. If it doesn't benefit you, then we rethink what we're doing.
Think big with a long-term view.
We want to reinvent the world to be a safer, better place. We've failed spectacularly a few times, but that's what you get when you aim for the stars. That's our final destination.
Win with integrity.
We are fiercely competitive and have an unquenchable thirst to win, but we don’t think that winning and doing the right thing are mutually exclusive. Our challenge is to make them synonymous – and never compromise our integrity.
Commit, take action and deliver.
We empower individuals to step up and take initiative. Be an owner and see things through to completion. That's the only way we've been able to succeed as a company, and it's the only way we will continue to grow.
Act as one global team.
Creating the future is a team sport. When a company scales globally in 40 different markets with multiple technology stacks ranging from wearables and cloud to electronic weapons, you need teamwork. We're one global team committed to an audacious vision.
Deliver with respect. Assume positive intent.
Candour gets critical issues elevated and the truth on the table – it gets us to the right answer faster. How can we be the best version of ourselves and the best company we can be if we can't offer and be given critical feedback?